There was a lot of hype about viral marketing when social media first appeared. Nowadays, you need to have more to offer than just a single little film with a good jingle circulating on social media channels. A good content marketing strategy is required to form a continuously strong bond with your target group. The “hero, hub, hygiene” method provides a solid base for this. In the early days of Web 2.0, creating a good viral content was like looking for a golden egg. The for

Video and marketing go together like milk and cookies, peanut butter and jelly, salt and pepper, Bonnie and Clyde… you get the picture. One is just better when it is paired with the other. Unfortunately, video is often treated like an afterthought or considered unattainable by many companies drafting up their yearly marketing strategy. This is in spite of the fact that there are tons of articles out there stating how powerful of a tool it is. So instead of trying to bog you d

As you near your company’s next video project, you may be debating over whether to do it yourself or hire professionals for the job. Here are a few key advantages you gain by hiring us to produce your next video. Less Time This is perhaps the single biggest advantage to a professionally-done production. Your time is pretty darn valuable. Not only do professional teams often turn projects around faster, but if you produce it yourself, it’s likely that you will be tied down dur

Are you using online video to promote your small business? If not, you’re at an increasing disadvantage: Customers who view a product video are up to 85 percent more likely to buy and, according to Cisco, by 2016, 55 percent of all consumer Internet traffic will be video. In an increasingly crowded media landscape, online video offers entrepreneurs an opportunity to stand out. But without Steven Spielberg’s creativity or James Cameron’s Titanic budget, how can you create cost